Fewer clothes,
made properly.
NAPLES CURATED LLC began with a shipping box of silk and a stubborn idea: that a small label working out of Naples, Florida could dress women in New York, London and Tokyo as thoughtfully as a house ten times its size — provided it refused to grow carelessly.
Marta Ferrante, founder of NAPLES CURATED
Paper patterns laid out on a cutting tableOne box of silk, and a pattern we still cut today.
The label was registered in 2022 and began with a small run of silk pieces. There was no shop, no season calendar and no marketing — only a fit that worked and a fabric we could stand behind.
That first pattern is still in production today. We refine what works rather than replace it, which is why a dress from the first release still has a sister in this season's collection.
Marta Ferrante
Founder & Creative Director
NAPLES CURATED LLC registered in Florida
The company is formed at 1240 10th St N, Naples — the address it still trades from — and the first silk pieces are released in a small run.
Wool joins the silk
Wool crepe and double-face cashmere enter the collection, and the release stops following the usual fashion calendar — pieces stay until they stop earning their place.
Knitwear, and the first accessories
Seamless merino and Geelong lambswool sweaters, followed by the Golfo tote and Ostrica belt in vegetable-tanned leather chosen because it darkens and softens with wear.
La Costa
Twenty-three pieces, released in runs of eighty or fewer. Still no shop, still no stockists — and still the same small team.
Cloth we can stand behind
Real fibre, honestly described: mulberry silk, wool crepe, extra-fine mulesing-free merino and Geelong lambswool, selvedge denim, vegetable-tanned leather. The full composition of every style is listed on its product page.
Fewer, better pieces
We add a handful of styles a year instead of a hundred, and we keep making the ones that work. Nothing is discounted into meaninglessness, and nothing is designed to be replaced next season.
Runs of eighty or fewer
We produce in small batches so nothing is left unsold and nothing is discounted into meaninglessness. When a style returns, it returns because it earned its place.
Small is not automatically responsible. We still have to do the work.
Working at a small scale removes some waste by default — we do not over-produce, we do not burn stock, and we order cloth only once a style is confirmed. It does not remove the obligation to check.
- Mulesing-free wool and no exotic fibres
- Recycled sterling and 18k vermeil in all jewellery
- Repairs and re-hemming offered free, for the life of the garment
- Plastic-free packaging: recycled board, tissue, and paper tape
Every style lists its full composition on its product page. For anything further, write to us and we will answer in detail.
Recycled paper packaging and tissue ready for dispatch“A dress should be able to be worn to a wedding in June and a meeting in November. That is the whole test.”
Marta Ferrante
NAPLES CURATED LLC
1240 10th St N
Naples, FL 34102, United States